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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Chevrolet Trax is a rebadged Opel / Vauxhall Mokka

Chevrolet Trax - arrives at Paris in September The Chevrolet Trax – a compact SUV – has been revealed and will make its debut at the 2012 Paris Motor Show.  We’ve already seen the Buick Encore in the US become the Opel and Vauxhall Mokka in Europe, and now it’s to morph again in to the Chevrolet Trax, a compact SUV for GM to sell under another brand. GM has revealed that Chevrolet take on the Encore/Mokka will arrive at the 2012 Paris Motor Show in September before going on sale in the UK and Europe – and 140 countries around the world – in spring 2013. With Chevrolet planning the Trax as a world car it seems likely that the engines on offer will be a mix of those found in the Buick Encore and the Vauxhall Mokka.

Skoda Fabia vRS 2000 concept

With the Wörthersee Tour celebrating its 30th annual recurrence and the VW GTi celebrating its 35th anniversary, the Volkswagen Group is having a huge presence at this year's show. The Group's Czech arm is showing a new concept dubbed the Fabia vRS 2000, which has been specifically developed and built for the event. Drawing on the Fabia Super 2000 rally car, Skoda's designers have created an original roadster pursuing a single goal: dynamism and the joy of sporty driving.