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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

How Google's autonomous car navigates city streets

Google's self-driving car has been on the road for five years now, at various levels of autonomy. From the ease and relative serenity of California's arrow-straight highways, the car drove hundreds of thousands of miles with a greater level of concentration and mastery than the wandering attention spans of humans could accomplish. In 2012, Google shifted from the freeways to the cities, navigating a far more convoluted set of challenges: the slow-speed chaos that comes with any city, any suburb, any place with people and cars in it.

Ferrari M458-T (2015) - more details of 458 Italia’s turbo facelift

By Georg Kacher Motor Industry 06 August 2014 09:46 Twenty-six years after the F40, the California T marks Ferrari’s late comeback to the turbo fraternity. Predictably enough, the next turbocharged model - the facelifted 2015 Ferrari 458 Italia - is just round the corner. At the 2015 Geneva motor show, the Italian sports car maker is expected to launch the M458-T, otherwise known as the revised Ferrari 458 Italia.