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Lexus partners with celebrity chefs
Fri, 06 May 2011Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.
2013 Australian Motor Show axed
Tue, 26 Mar 2013This year’s Australian Motor Show in Melbourne has been cancelled by its organizers three months before its planned opening. Falling attendance figures played a big part in taking the decision, as did what is seen as a lack of manufacturer support. The Australian International Motor Show Joint Venture's event director Russ Tyrie said the decision was taken "based on a consensus view of the automotive industry to focus limited marketing budgets in 2013 on firm-specific activities, rather than an industry-based motor show." The Volkswagen Group's decision not to attend may well have acted as the final nail in the coffin along with Hyundai's hesitancy despite initial support.
Vehicle emissions are down and fuel economy is up, EPA reports
Thu, 15 Mar 2012The Environmental Protection Agency released its emissions and fuel-economy report for 2010. Adjusted emissions are down across the board, at 395 grams of carbon dioxide per mile. That's a record low for the post-1975 database.