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Jaguar F-Type: The Expert opinion (video)

Jaguar gave Martin Brundle, Christian Danner and Justin Bell the new F-Type to play with at Snetterton. Their glowing praise  augers well for the F-Type’s sales. A spiritual successor to the legendary E-Type, the F-Type is the first real sports car Jaguar has produced for forty years, and they intend the F-Type as the beacon to hang the Jaguar brand on (if that’s not a mixed metaphor).

What's the difference between styling and design? [w/Video]

2953 Analytics' managing director Jim Hall explains the subtle but important difference between design and styling in a video from Autoline.tv. Hall believes design means how well the object functions, looks and feels, while styling is predominantly about giving it presence and increased aesthetic value. It's important then, he argues, not to interchange the two words.

Tony Williams-Kenny announced as Design Director, SAIC Motor

Tony Williams-Kenny has been announced as the new global Design Director of Chinese automaker, SAIC Motor.  During his previous role as Design Director for SAIC Motor, UK, Williams-Kenny worked on various Roewe products, as well as being responsible for designing a new generation of MG models including the MG3, MG6 and MG Zero – the first concept car from the brand since 1985. When interviewed by CDN last year, we asked him how important design is in the company: "For me it's obvious SAIC gets the need for design and the need for a strong brand design relationship," he answered. "We have a really good review group at senior management level too, who actually want to be involved in design reviews and the decision making process." After gaining an MA in Automotive Design and a BA (Hons) in Transport Design from Coventry University in the UK in 1998, Kenny joined Mitsubishi Europe Design in Trebur, Germany as a designer.