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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Lexus IS F-Sport & Lexus IS 2010 tweaks

The Lexus IS F-Sport 2010 Lexus is having a play with its IS for 2010. But best not to get too excited – the changes are not immense, although the introduction of the 2010 Lexus IS F-Sport does add a couple of nice cosmetic bits to the mix. Biggest news is the addition of the F-Sport model, which fits in between the IS SE-I and IS SE-L Models.

Audi Q4 ‘Coupe’ SUV previewed in design sketches

Is this Audi Concept, heading for Beijing, the new Audi Q4 Audi are taking the ‘Design Sketch’ route for their tease of a new concept heading for this month’s Beijing Motor Show, which almost certainly portray a concept version of a forthcoming Audi Q4. Apart from the sketches, Audi are being tight-lipped about what they’re taking to Beijing, but it certainly looks like a high-riding SUV concept with a more coupe roofline than either the Q3 or Q5. In fact, this new Audi Concept looks very like the Audi Allroad Shooting Brake Concept we saw at Detroit in January and points firmly to Audi looking to extenbd its reach in to ‘Lifestyle’ SUVs with more desighn than practicality.Which is no surprise – Audi love a niche, especially one that’s growing.