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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

2013 Audi A3 Sportback revealed (+video)

Audi has revealed the 2013 A3 Sportback ahead of a Paris 2012 debut, the five door version of the new A3. The new A3 Sportback is bigger than both the new A3 – by 35mm – and the old A3 Sportback – by 58mm – and it get a bigger boot than both – 380 litres with the seats up and 1220 litre with the seats down. There’s not a lot to say about how it looks, because it looks just like the new A3 with an extra pair of doors and a set of roof rails, but that extra length does mean a small amount more legroom in the back.

London rush hour 'worst in UK'

ANALYSIS of in-car telematics data has revealed that London commuters get the worst deal in rush hour, with average speeds 30% slower than those across other British cities. The study of 20 million miles of telematics data by Direct Line Drive Plus shows that despite London having more congestion-fighting measures than anywhere else in the country, its road-based commuters suffer worse peak time traffic misery than anywhere else. During peak times, cars in Westminster travel at an average speed of just 10.06mph, compared to a figure of 14.38mph across the biggest British cities.