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Concept Car of the Week: Chevrolet Express (1987)

A fantastic selection of concept cars from the ‘80s were featured in Back to the Future II such as the Pontiac Pursuit, the Ford Probe or the Saab EV-1, but my personal favorite was the Chevrolet Express that almost ran over Marty upon his arrival in the year 2015. Before being a movie extra, the Express was presented in 1987 as another attempt from GM to adapt aircraft engineering to automotive requirements. GM had been experimenting with gas turbines for more than 20 years, dating back to the 370hp XP-21 Firebird from 1954, but that concept was quite primitive compared to its younger brother.

Bertone Nuccio

Bertone will launch its latest car, the Nuccio at the 2012 Geneva motor show. The car has been built for an individual private buyer, and named after Giuseppe Bertone whose nickname was Nuccio. Bertone says the car's surface language is representative of the brand's future identity, whilst the low, angular silhouette is an echo of the wedge shaped cars that helped define the design house.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.