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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Hummer HX concept previews H4

By Ben Whitworth First Official Pictures 13 December 2007 10:00 Hummer has unleashed three of its newest and youngest designers to create the HX concept that will make its debut at the Detroit Motor Show in January. Fresh out of the College for Creative Studies in Detroit, designers David Rojas (he created the blue concept), Min Young Kang (the red and black creation) and Robert Jablonski (the grey car) were assigned to create a vision of Hummer's off-road future, creating a smaller, lighter and more agile junior Hummer. So who was actually in charge of these fledglings?

Volkswagen mulls another SUV

Volkswagen is considering adding another crossover to its product portfolio as it takes aim at ambitious sales targets in the United States and overseas markets. “It's a part of our vision for the future,” Volkswagen Group of America CEO Jonathan Browning said. The vehicle would have SUV-style cues, and Browning said it's being discussed by company brass.