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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Bentley icons old and new set for Goodwood Festival of Speed

Bentley will be bringing new and veteran cars to the Goodwood Festival of Speed set for June 26 through 29 this year, including a pair of historic Le Mans cars. The popular event has become a world stage for automakers over the last few years, but few marques have as much history to show off during the four days of the event as Bentley. For starters, the new Continental GT V8 S will be making its first appearance at Goodwood in the Supercar paddock.

College Exhibition: LTU 2009

Lawrence Technological University (LTU) celebrated its second annual Transportation Design Show earlier this month. The second year (Sophomore) and first year (Freshmen) classes both presented projects at the degree show. The Sophomore project brief was to create a concept vehicle that reinforced the Jeep brand while capturing new customers in a niche market.