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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Hyundai ix35 FCEV Hydrogen Fuel Cell in production by end 2012

Hyundai will have its hydrogen powered ix35 FCEV in production by the end of 2012 with full production by 2015. We’ve spotted the Hyundai ix35 FCEV (that’s the hydrogen fuel cell electric vehicle) out in South Korea sporting a new nose a couple of times recently, which apparently doesn’t signal a facelift for the ix35. What it does signal is Hyundai’s commitment to the hydrogen fuel cell as the most sensible fuel for cars in the future and to remove our dependency on oil, and Hyundai has been out promoting that message in London.

Fiat 500 (2007): first official pictures

By Ben Pulman First Official Pictures 21 March 2007 09:49 Is it a Trepiuno, Cinquecento or 500? Welcome to the new Fiat 500 - due to launched 50 years to the day after the unveiling of the original 500. That car became an icon, and Fiat is hoping for more of the same with this modern interpretation, the most exciting launch in Turin for a generation.