Scorpion Racing Products Roller Rocker Arm Set on 2040-parts.com

General Motors and Ford load up on small cars for bigger profits

Ford has no qualms about charging nearly $23,000 for a fully loaded 2011 Fiesta, which is smaller than the Focus. The Fiesta sedan, which goes on sale this summer, starts at $13,995, including shipping. The Fiesta, with a 1.6-liter four-cylinder engine and a six-speed transmission, gets 40 mpg on the highway.

The weirdest job titles in the car industry revealed

Car companies are diversifying into new areas of specialism - and this attention to detail is bringing some novel new job titles to the automotive industry. A quick browse through the recruitment pages and job ads reveals that manufacturers are hiring for strange and unusual roles. Here's a pick of the job titles we found recently.

Ford adds new Fiesta Style; drops Fiesta Studio price

Ford Fiesta - seeking buyers further down the range Yesterday we got a new Fiesta limited edition in the Sport Special Edition and today we see Ford tweaking the bottom end of the Fiesta range to get more footfall in its showrooms. In comes the new Fiesta Style, from £9,995, which gets most of the cheap-looking bits on the body painted instead of being just plastic, and a few appealing toys like one-shot electric windows, driver’s seat height adjustment, remote locking and CD with aux in the standard kit list. Oh, and 15″ wheels with covers (perhaps that’s not such a big selling point).