Pair Of Grab Handles 2006 Ford F250 Super Duty R268196 on 2040-parts.com

Mazda at the London motor show 2008

By Ben Whitworth Motor Shows 22 July 2008 13:50 Mazda's not a company afraid of striking out on a limb every now and then. And it rammed home its rotary-engined know-how with a brace of sports cars featuring its Wankel motor at the London show. Shame there were no real world debuts, though...What's new on Mazda's London motor show stand?

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

One Lap of the Web: The Economist talks cars, Maria Sharapova's Porsche and crazy bikers

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Have you ever seen two motorcycles going wheel-to-wheel at 200 mph in the rain?