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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

News watch May 2012: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Friday 1 June 2012• Peugeot-Citoren has been hit hardest by a 17% drop in overall domestic sales during May. PSA saw a 28% fall in sales, with Renault suffering a 14% decline, and Fiat 21%.

2012 Scion iQ priced at $15,995

As journalists including AutoWeek's own Michelle Koueiter flog the new 2012 Scion iQ in California, pricing information has made its way back to the Midwest. The Scion iQ will cost $15,995, including destination, when it hits dealerships. The car will be released in four phases, starting with the West Coast in October.