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75% of BMW 2 Series Active Tourer buyers will be new to BMW

75% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.

SEAT Leon Cupra R UK debut – again +video

The SEAT Leon Cupra R gets launched in the UK - again We ran a story back in March heralding the arrival of the SEAT LEon Cupra R to the UK and bemoaning the fact that it had taken SEAT six months from showing the Cupra R in Frankfurt to actually getting their act to the UK. Now here we are three months later, and guess what? SEAT has sent us a press release to let us know the SEAT Leon Cupra R is here.

Fiat partners with Politecnico di Milano for new Masters course

Fiat Group Automobiles and the Politecnico di Milano Industrial Design, Arts, Communication and Fashion Department (INDACO) will join efforts in managing a Master in Transportation & Automobile Design course. The first classes are set to begin in October 2008. The course is aimed at forming new car designers, focusing on the development of their creativity, in an innovative way.