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Toyota Prius – Next Generation arrives

Next Generation Toyota Prius - More Economical and More Powerful So Toyota has been very keen to build up the next generation of the Prius. They’ve used ‘leaks’ and produced viral campaigns. There was even a little blue man Toyota Prius video a few weeks ago to stir up some interest.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Ford builds it, you test it

Only a select few usually get the opportunity to test out upcoming vehicles. Ford is bucking that trend by allowing customers to sign up at BuiltToughTest.com, and get the chance to explain how they would put the aluminum reinforced 2015 Ford F-150 to the test. Product development does extensive testing to the extremes, going as far as disguising the F-150 and running it through the 2013 Baja 1000.