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Audi S1 & S1 Sportback revealed with 228bhp (+video)

The Audi S1 has been revealed (S1 Sportback pictured) Audi has been threatening a quattro driven A 1 as a full production model ever since the limited edition A1 Quattro arrived two years ago with 252bhp and a very big price tag. An now we get it. The new Audi S1 has been revealed ahead of a debut at the Geneva Motor Show next month, and it gets quattro 4WD just like the A1 Quattro, even if it has to make do with less power – the S1 delivers 228bhp and 237lb/ft of torque from its 2.0 litre turbo – that’s less bhp but more torque than the A1 quattro managed.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

SUVs – Huge in India

The West’s perception of a 4×4 in India – the truth is quite different (click for full image) Car buyers in the West flooded in to SUVs / 4x4s of one sort or another over the last decade. But the current economic woes have brought the SUV bandwagon to an abrupt halt as buyers desert the SUV in droves in favour of something smaller and more economical. Indians can actually buy everything from the most popular Ford Endeavour through to a full blown Cayenne or Range Rover.