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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Cadillac ELR

Cadillac has revealed the ELR: a production version of the highly-acclaimed Converj concept revealed at the 2009 NAIAS in Detroit. The new luxury coupe will be equipped with extended-range electric vehicle technology – essentially a T-shaped lithium ion battery powering an electric drive unit mated to a a four-cylinder engine-generator, which propels the car when the battery's energy is low. "There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," said Ed Welburn, GM vice president, Global Design. Welburn also stated that the Converj concept sparked the idea of combining the desirability of a grand touring coupe with electrification.

New car ‘sales’ up over 10% in 2014

Sales of AFVs – like the Auris Hybrid – have grown over 50% The story of new car sales in the UK continues on its seemingly ever-upward path, with the Society of Motor Manufacturers and Traders (SMMT) reporting new car registrations in the UK up by over 10 per cent in the first half of 2014. A total of 1,287,265 new cars have been registered in the UK so far this year (although previous evidence would suggest a good 400,000 of those are dealer pre-reg cars), the highest figure since 2005. And as Alternatively Fuelled Vehicles (AFVs – those powered by anything other than a single fossil fuel source e.g.