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The Name Game: Why the next Buick will be called the Verano

Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.

Lexus LF-Ch preview

Following on from a front three-quarter sketch released to the press last week, Lexus has given us a good view of its Premium Compact Concept from the rear - along with its proper name: LF-Ch. Equipped with Lexus's Hybrid Drive system, this BMW 1 Series rival will be able to run on both electric and gasoline when it goes on sale in 2010. The car's full volumes, raked-back windscreen and aggressive new variation on Lexus's corporate nose are visible from the sketch, while the new rear image confirms that the newcomer will combine the looks of a coupe with the practicality of four doors.

Hyundai ix35 makes it to Harrods

The Hyundai ix35 makes it to a Harrods window display We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days. Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6). This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come.