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Hyundai confirms luxury Genesis Brand to take on Lexus & Infiniti

Hyundai are planning to launch the Genesis Brand (Hyundai Veloster pictured) The rise and rise of Hyundai (and Kia too) has lead to speculation for some time that the next stage in their evolution is a proper luxury brand to take on Infiniti and Lexus, and it’s now confirmed that Hyundai will be launching the ‘Genesis’ brand within two years. Not to be confused with the ‘Not for the UK’ Hyundai Genesis, the Genesis brand will be a range of cars from Hyundai offering real competition for the luxury brands from Nissan and Toyota, but with a dose of Hyundai pricing and warranty thrown in to the mix. Hyundai’s product manager in Australia – Roland Rivero - has come out and confirmed that the Genesis brand is in  the making and will initially – at least in Australia – offer two RWD cars.

Trademark filing suggests Infiniti plans ‘performance line'

Nissan North America Inc. has taken legal steps to create a performance segment for its Infiniti Division product line, similar to its larger luxury rivals Mercedes-Benz and BMW. Nissan has filed for trademark protection for the names “IPL” and “Infiniti Performance Line,” according to documents on file with the U.S.

Unique Corvette built for 'Bunkie' Knudsen heads to auction

Rare Corvettes are in the news these days, and one car that's drawing quite a bit of attention from collectors is a 1963 Chevrolet Corvette styling car known as the "Bunkie" Knudsen Corvette, built for Chevrolet general manager Semon E. "Bunkie" Knudsen. In just a few days, this uniquely styled 1963 Sting Ray convertible distinguished by it intricately designed side exhaust will be going up for auction.