New Bosch Oe Fine Wire Iridium, 9673 on 2040-parts.com

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Mitsubishi Lancer Sportback: New five-door model is priced

The five-door Mitsubishi Lancer Sportback rolls into showrooms with a base price of just less than $20,000. Stepping up to the high-performance Ralliart version pushes the price to near $28,000. Mitsubishi announced prices for the new Lancers on Thursday.

Opel Trixx concept for the Geneva Motor Show

Opel/Vauxhall has released first details of the Trixx small car concept to be shown at the Geneva Motor Show next month. Martin Smith, Opel/Vauxhall executive director of design, says: "Trixx shows our vision of an innovative, ultra-compact car in the three-metre-class, with an expressive, exciting design, and meets a variety of mobility requirements with its clever, highly versatile interior concept." Trixx has an inflatable rear seat, sliding electric doors, and a push-button roof hatch that allows it to carry extra-long objects upright. The versatile car can carry up to three adults and a child, and as a one-seater it turns into a substantial load carrier.