Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Vauxhall Astra VXR – the Arctic Edition

The Vauxhall Astra VXR Arctic Edition - on sale from today The latest Astra bowed in less than a year ago in the depths of the GM crisis. Looking back at the first teases for the 2010 Astra we were at the point where Fiat where making moves to try and take over Vauxhall and Opel. That seems like a very long time ago, but it’s less than a year.

New CAFE proposal would add $5,000 to sticker price, dealer group says

An Obama administration proposal to nearly double today's fuel economy standards could end up tacking on $5,000 to the sticker price of a new vehicle, a top official with the National Automobile Dealers Association said Tuesday. The proposal, which seeks to raise the corporate average fuel economy to 54.5 mpg by the 2025 model year, would force automakers to adopt costly fuel-saving technologies that could eventually price some buyers out of the new-car market, said Don Chalmers, chairman of NADA's government relations committee. NADA, a dealer trade association, represents 16,000 new-vehicle dealers who operate 32,500 franchises.