Motorguide T34 Trolling Motor And Battery Pack on 2040-parts.com

Jaguar designer creates personal car

JAGUAR'S Director of Design Ian Callum has created a one-off car as his perfect idea of a Jaguar saloon car. The redesigned Mk2 is a classic saloon from the 1960s and has been restyled by Callum as part of an 18-month project to build his perfect car. Built by British restoration firm Classic Motor Cars, the Callum Mk2 retains the flowing lines of the original but they have been smoothed off.

Morgan Lifecar and Geneva show stars

By Ben Pulman First Official Pictures 28 February 2008 13:49 Morgan will line up at the 2008 Geneva Motor Show with its most impressive range of cars ever. The Lifecar concept, the first production AeroMax, a revised Aero 8 and a new 4/4 will all feature. The Lifecar is easily the most technically impressive.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?