Mopar 318 Poly Motor Air Cleaner Max Wedge on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

McLaren celebrates 50 years at Amelia Island Concours d'Elegance

The company that revolutionized motorsport will celebrate 50 years at the 19th annual Amelia Island Concours d'Elegance this coming March. Five decades of classic McLaren racers will be on display, including honoree Jochen Mass' 1977 McLaren M23 Formula One racer as a part of the “Cars of Jochen Mass” class. McLaren earned its reputation by not only dominating the motorsport world, but also through relentless pursuit of more speed and technology.

2012 Mercedes SL 65 AMG at New York Auto Show?

Are Mercedes planning a new SL 65 AMG (old model pictured) It looks like Mercedes-Benz has decided that the world still needs a V12 SL and are planning to reveal the 2012 Mercedes SL65 AMG at next month’s New York Auto Show. As you can’t have failed to notice, with a few exceptions from Italy, big cylinder engines are on the way out in favour of more efficient, and more frugal, forced induction engines with fewer cylinders. But it’s starting to look like Mercedes may be bucking the trend with slightly surprising plans to take a V12 version of the new SL to the New York Auto Show next month – the Mercedes SL 65 AMG.