Moose Steering Stabilizer Yfz450 04-06 on 2040-parts.com

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

First ever LA Car Design Night – registration now open

For those who have attended one of our Car Design Nights at various auto shows around the world, you'll know they're a great place to catch up with fellow designers, make new contacts and unwind with an informal drink away from the show floor. This year we're excited to announce the launch of our first event in the US, to coincide with the Los Angeles Auto Show on the evening of 20 November at Elevate Lounge on Wilshire Blvd from 7PM. Head to the events page to register now and we hope to see you there.

Ford celebrates 20 years of the Mondeo

FORD IS CELEBRATING the 20th Birthday of its hugely popular Mondeo model, first introduced in 1993 and with 4.5 million sales across Europe. Awarded the prestigious Car of the Year gong in 1994, the Mondeo was an instant hit and across the three generations has sold over 1,400,000 examples in the UK alone. Ford is celebrating the Mondeo’s second decade of success with a new internet video voiced by Hollywood actor Ray Winstone, star of such movies as “The Sweeney,” “Snow White and the Huntsman”, “The Departed” and “Great Expectations”.