Mercury Sportjet Steering Bellow 877581a 4 on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Volkswagen E-Golf to get limited testing release

Starting in April, Volkswagen of America will launch a test fleet of battery-powered E-Golf cars in select metro areas. More selective than the BMW ActiveE program that included 700 drivers, Volkswagen will release only 20 EVs, 12 of which will be allocated to company employees. Volkswagen said in a release that the purpose of the test is to conduct research and gather information on driving patterns, electric performance and climate conditions.

Honda Insight tops UK Hybrid sales

The Honda Insight beats the Toyota Prius in UK Hybrid car sales [ad#ad-1] It’s no secret that Honda want to beat Toyota in the Hybrid car sales stakes. The Honda Insight was launched at a particularly keen price point with one aim in mind – to beat the Toyota Prius. And it appears to have worked.