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Ford Fiesta ST3 is the new range-topping ST

The Ford Fiesta ST3 (pictured) launches The absence of an RS Ford at the moment means lovers of fast Fords have to settle for an ST, rather than a full-fat RS. But it seems that those who do opt for the ST versions of Ford’s cars are willing to pay more to get a bettered specced car, something Ford are happy to accommodate with the launch of a new Fiesta ST model – the Ford Fiesta ST3. Ford are already seeing the vast majority of Fiesta ST buyers opting for the ST2 version (9 out of ten choose the more expensive version) so they’re obviously hoping a big chunk of those buyers will instead now opt for the better equipped – and more expensive – Fiesta ST3.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Italdesign Giugiaro Quaranta

By Guy Bird Motor Shows 10 March 2008 11:53 What’s new on Italdesign Giugiaro’s Geneva Motor Show stand? The Quaranta concept. It celebrates 40 years of Italdesign and its founder, Italian car design legend Giorgetto Giugiaro, the man behind the VW Golf Mk1, BMW M1 and the original Alfa Romeo Brera concept.