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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Land Rover Discovery Vision Concept unveiled

The Land Rover Discovery Vision Concept has been unveiled ahead of its official debut at the New York Auto Show on Wednesday 16 April. The bold concept car hints at how an all-new, fourth-generation version of the family 4x4 will look and also sets the tone for an entire family of  Discovery models. Land Rover confirmed last week that the Vision Concept would give a taste of the design language that will be used on more than one Discovery model.

Chris Evans’ Magnificent Seven Ferraris at Goodwood FoS

Chris Evans Ferrari and the SA Aperta at Goodwood Every year the Ginger Ferrarista, otherwise known as DJ Chris Evans, relieves a number of comfortably-off people of ludicrous sums of money to drive a selection of glorious Ferraris. It’s all done in a very good cause – BBC Children in Need – and the sum raised, for what is effectively a four day jaunt in decent Ferraris, is simply astonishing. This year Chris and the Ferraris raised a whopping £1.1 million for Children in Need thanks to the generosity of those who bid to get one of the places in Chris’s Ferrari trip round South East England.