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Royal College of Art and SABIC collaborate on new ‘VISIcON’ program and design competition

The Royal of Art and chemicals manufacturer SABIC has announced the launch of a three-month research program and competition called 'VISIcON'. Over 30 post-graduate students from the college's Vehicle Design program are studying and analyzing how SABIC's thermoplastic lighting materials and LEXAN polycarbonate (PC) glazing technologies can be used practically and creatively to improve the lighting and illumination of future vehicles. VISIcON asks students from the RCA's automotive students split into three groups: the Automark group's emphasis on developing and enhancing brand identity through lighting; Urban Flow's focus directed towards discovering innovative exterior lighting; and Inside Out studio is working on improving and extending the use of light in the vehicle interior through lighting components and PC glazing.

Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Audi Q5 Custom Concept

Audi has revealed the Audi Q5 Custom Concept at The Wörthersee Tour in Austria So why, you may ask, has Audi gone all ‘Pimp My Ride’ on us with the otherwise sensible Q5? The answer is simple – The Wörthersee Tour. The Wörthersee Tour is an annual gathering of VW and Audi fans in Wörthersee, Austria, where GTI tuners and modders gather to show and seek the best in customising for their beloved Audis and Volkswagens.