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Which of these 2013 car ads is your favorite?
Wed, 01 Jan 2014The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.
Fiat launches new MultiAir engines
Mon, 09 Mar 2009By Tim Pollard Motor Industry 09 March 2009 14:02 Fiat showed off the detail of its new MultiAir engines at the 2009 Geneva motor show – and we’ll finally be able to buy the tech on the new Alfa Romeo Mito supermini later in 2009. The brains behind the common-rail injection system that shook up diesel technology have now produced a new technology designed to make petrol engines more efficient and cleaner. Engineers claim the MultiAir engines – which use electrohydraulic actuation, rather than the more widely available electromechanical systems – boost power and torque, while cutting CO2 by between 10% and 25% and other pollutants by up to 60%.
Alfa Romeo future products: 4C, Giulia lead return to U.S. market
Tue, 09 Aug 2011Sergio Marchionne, CEO of Fiat and Chrysler Group, says Alfa Romeo will return to the United States in late 2012. But if he makes the deadline, just a few units of the 4C limited-edition coupe would be on sale. Alfa's full return is now planned in mid-2013, about a half-year later than Marchionne's most recent timetable, with a compact crossover.