Kawasaki Klr 650 Factory Graphics Kit Year: 2015 / Decal / Sticker / Calcomania on 2040-parts.com

BMW and Local Motors join forces for latest contest

BMW and Local Motors have come together to launch the Urban Driving Experience Challenge, which launches on 25 September. The contest challenges designers to create the premium vehicle features and functions that will shape the urban driving experience in 2025 and beyond. The Mega Cities of the future will offer a number a new challenges for the automotive industry, such as increasing urbanization, rapid population growth, changing infrastructures and environmental pollution.

Land Rover begins production of the Range Rover Evoque

Land Rover started production of its Range Rover Evoque on Monday, as the first production vehicle was driven off the line at Land Rover's U.K. Halewood plant in Liverpool. "The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had--and it fits in perfectly," Jaguar Land Rover CEO Ralf Speth said in a statement.

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.