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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

McLaren Production Centre opened by PM David Cameron

Call me Dave at Woking with Ron, Jen & Lew The launch of McLaren Automotive and the McLaren MP4-12C has been a bit of a roller coaster ride for Ron Dennis and McLaren. The reviews of the MP4-12C were overwhelmingly positive – with a few small caveats – and the press, on the whole, loved that McLaren were taking on the might of Ferrari with a car that truly was its match. But there have been a few hiccups along the way.

Fiat Invades Europe! Aims to take over Opel, Vauxhall and Saab

Fiat is moving to take over GM's European brands - Opel, Vauxhall and Saab. [ad#ad-1] Fiat are busy little bees of late. From being a virtually bankrupt car maker just a few years ago, they are busy rampaging around the world playing ‘White Knight’ to ailing car companies struggling for survival in the crisis that has engulfed the car world.