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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

2014 Beijing Motor Show: weird and wonderful Chinese cars

The Chinese auto industry might not be the most important in the world yet, but it’s getting there. It’s already the top market for a large number of top-tier brands like Mercedes-Benz, and the industry has progressed to the point where companies including Nissan are setting up brands specifically to cater to the needs of Chinese buyers. But as far as Chinese brands go, things are very much a work in progress.

Chrysler recalls some 2010 Jeep Wranglers over fire risk

Chrysler is recalling automatic-transmission-equipped 2010 Jeep Wranglers for a problem with the transmission skid plate. The plate, meant to protect delicate parts from rough terrain, can collect debris near the catalytic converter. That can lead to a fire.