Jaguar F-pace Sunshade 2016 - 2017 on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

2014 Kia Soul “Red Zone” takes it to the house

Kia Motors America announced its first special edition for the second generation 2014 Soul, dubbed “Red Zone.” This quirky, boxy compact car will get a head-to-toe makeover, taking inspiration and design cues from the 2012 Chicago Auto Show favorite, the Track'ster concept. The exterior of the Soul gets bright white paint, accented by pops of red. The grille, front and rear fascias and side skirts also will receive the distinguished red embellishments, adding to what Kia describes as “the aggressively styled body kit.” Custom 18-inch alloy wheels complete the “Red Zone” makeover.

BMW 9-series concept expected to debut in Beijing

BMW will be previewing the upcoming 9-series sedan at the 2014 China Auto Show, according to German magazine Auto Motor und Sport. The extra-long-wheelbase 9-series will take on the 2015 Mercedes-Benz S600 Maybach, which itself is production ready and is set to debut in a matter of months. The 9-series will be positioned alongside the Rolls-Royce Ghost in BMW's global lineup, and is expected to feature packaging and interior appointments similar to that of the S600 Maybach while building upon the design language recently seen in the BMW Pininfarina Gran Lusso Coupe.