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Range Rover Hybrids reach midpoint of Silk Trail route to Mumbai

While cars from other automakers were basking on the soft carpets at the Frankfurt motor show, with fingerprints being wiped almost hourly from their glistening paint jobs, a trio of Range Rover Hybrid prototypes were taking the long way to Mumbai. And not just the long way, but the tough way. Twenty-two days after departing Land Rover's home in Solihull, England, a team of Range Rovers has reached the midpoint of their journey along one of the historic Silk Trail routes to Mumbai, India.

Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.