Imtra 3 Function Windlass Remote Control (w) on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Peugeot 308 with 3-Cylinder engine sets new Fuel Economy Record. Sort of.

The new Peugeot 308 managed 99.1mpg in a fuel economy run in Spain Fuel economy records are a bit like official economy figures – they have little relevance in the real world. But that doesn’t stop car makers wanting a few headlines proving just how economical their cars can be, and that’s exactly what Peugeot has done with a fuel economy run in a new 308 fitted with their new 130bhp 1.2-liter PureTech three-cylinder turbo petrol engine. But instead of running the 308 in the real world, Peugeot chose to take their car off to the Almeria circuit in Spain – under the auspices of the UTAC (Union Technique de l’Automobile, Motocycle et Cycle) – to set a new record for fuel economy and distance driven on a full tank.

BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.