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GM donates Insignia prototype to Coventry University

Though the cloud of uncertainty is currently looming over General Motors' Opel and Vauxhall brands, the economic climate hasn't deterred its Vauxhall division from showing a bit of generosity. Recognizing the burgeoning talent at one of the UK's leading design schools, the British arm of the American automotive giant recently offered car design students from Coventry's School of Art & Design an Insignia prototype, which will be used for 'real life' styling exercises. "We are delighted that Vauxhall has chosen to donate this vehicle to the university for our students to work with.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Audi Stop-Start Introduced

Audi is to introduce Stop Start on a number of its cars from 3rd quarter 2009 Of all the major car makers, Audi has probably coped with the changing car landscape better than the rest. From posting record car sales for 2008, despite the gloom and doom that has permeated the whole car industry, to launching more new models than you can count, the push is onward and upward. And the world has fallen in love with its cars, from modest little hatchbacks to Supercars.