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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Lexus teases new design direction ahead of Detroit 2012

Lexus Concept Tease Detroit 2012 (click image for full size) Lexus has sent us a teaser photo of a new Lexus Concept heading for the Detroit Motor Show which is said to preview a new design direction. With the 2012 Detroit Motor Show just weeks away, we’re starting to get the big teases from car makers eager to ramp up interest in their offerings. This morning we learnt that Honda will take the new NSX to Detroit, and now we have arch-rivals Toyota teasing a new design direction for Lexus with a tease of a new concept, also Detroit-bound.

Mazda 6 (2012) revealed in teaser images

Mazda has released shadowy teaser images of its new 6 saloon, in anticipation of its world premiere at the Moscow motor show, running from 29 August - 9 September 2012. The car's nose is very similar to the Takeri concept of 2011, continuing the new Mazda family face first seen in production trim on the new Mazda CX-5 crossover. The new 2012 Mazda 6: all the details Like the CX-5, the new Mazda 6 will benefit from Mazda's 'SkyActiv' technology. SkyActiv brings a lightweight modular architecture and a range of cleaner petrol and diesel engines – which Mazda claims are nearly as frugal as hybrids without a bulky EV battery in sight.