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Lexus partners with celebrity chefs
Fri, 06 May 2011Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.
Detroit Auto Show: Volvo S60 sedan
Sun, 11 Jan 2009Showing a new direction inspired by Scandinavian design, Volvo displayed a concept vehicle at the Detroit Auto Show that previews the new S60 sedan, due in 18 months. The car has a new face--with angled headlamps, a coupe roofline and no B-pillar--and an interior with the "environment of a modern Scandinavian living room," said Steve Mattin, Volvo senior vice president of design. The car's more emotional look is part of a longer-term strategy to give Volvo a more exciting image in the United States through changes in product design and marketing, said Stephen Odell, CEO of Volvo Car Corp.
Pontiac G8 may get a second life as the Chevrolet Caprice, Lutz says
Mon, 13 Jul 2009The Pontiac G8 may get a new life as the Chevrolet Caprice. General Motors is studying the feasibility of reusing the rear-wheel-drive performance sedan for law enforcement and the general public, vice chairman Bob Lutz said in an online chat Monday. “The G8 has finally been discovered by a broader percentage of the buying public,” Lutz said on GM's FastLane blog.