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Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.

Keep children safe this winter

PARENTS are being urged to be extra careful now their children are coming home from school in the dark. They are being advised to give their children glow in the dark fluorescent clothing to help make them as visible as possible to drivers. By wearing a high visibility vest or jacket, children’s safety will be improved, says GEM Motoring Assist’s David Williams.