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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

BMW Concept Gran Coupé revealed- BMW 8 Series?

BMW's Gran Coupe Concept - a four door coupe - revealed in Beijing Despite the imposing (5m long) BMW Concept Gran Coupé being a surprise showing from BMW, we really shouldn’t be at all surprised. Ever since Mercedes launched the CLS back in 2005 the four-door swoopy-coupe has been gathering sales and becoming more desired and more in demand every year. We can now add the Audi A7 to the CLS in this category and in all honesty the new Jaguar XJ is a four-door coupe in all but name.

Volvo Concept You (2011) at Frankfurt motor show

The Concept You, says Volvo, combines a sleek coupe-like exterior with a high-tech interior that keeps the driver in command via intuitive smart-pad technology. It also gives us a first taste of Volvo’s design direction as it readies the next-gen S80. Designed by Peter Horbury, Concept You builds on Concept Universe, which was shown at Shanghai 2011, and is based on Volvo’s new Scalable Platform Architecture.