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Subaru BRZ & new Impreza 5-door Hatch to debut at Geneva 2012

The BRZ and Impreza 5-door will debut at Geneva 2012 With the 2012 Geneva Motor Show just weeks away, we learn the Subaru BRZ and new Subaru Impreza 5-door hatch will get their European debuts. News of debuts at the 2012 Geneva Motor Show are starting to come in thick and fast, and although Subaru don’t have any world debuts to offer at Geneva, we will be seeing the European debut of the Subaru BRZ in production guise, as well as the first look in Europe at the new Impreza 5-door. The Subaru BRZ is the other half of the Toyota GT 86 partnership (the Toyota GT 86 will also get its European debut at Geneva) and, apart from some minor styling tweaks, is pretty much the same car as the GT 86.

Think a sports car makes you more attractive? Think again

It’s a favourite stereotype: a man driving a flashy sports car is more attractive to women – or at least, so he might think. Now a survey by Motors.co.uk suggests that exactly the opposite could be true. While the same research reckons 48% of men subscribe to the stereotyped view, in actual fact women are more likely to find a man driving an eco car more alluring.

Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.