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New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.
GMC Terrain
Tue, 14 Apr 2009Making its public debut at the New York Auto Show, the Terrain is a compact SUV-crossover which fits in below the Acadia in the GMC model line-up. Featuring an overall length more than a foot shorter than the Acadia, the Terrain is laden with technology and boasts a multitude of functional storage compartments within its well-resolved exterior design. Read more about the new Terrain in our 2009 New York Auto Show Highlights.
International Engine of the Year Awards to focus on fuel efficiency
Fri, 03 May 2013Like the Oscars of the Otto cycle, the Grammys of gasoline, the International Engine of the Year Awards are a big deal in the industry. For 2013, the awards will continue to focus on green technology, pitting gasoline, compressed natural gas (CNG), hybrid and all-electric powerplants against each other for the title of "international engine of the year." Ford's 1.0-liter EcoBoost engine took top honors last year. Besides the top award, other categories include best green engine, best new engine and best performance engine, each voted on by journalists from around the world.