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Ford moves upmarket with new Mustang, Edge and Vignale sub-brands

Ford Britain's biggest carmaker is fighting back against increased competition from budget brands from below and executive makes from above with an aggressive expansion, which will see it launch three new models by the end of 2015. Ford is about to introduce models popular in the US over here to stretch its product line-up above the £30,000 threshold. At last week's Geneva Motor Show, the company showed the new Mustang sports car as well as the new Edge crossover (above).

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Lexus LF-Gh Concept video preview

Lexus LF-Gh Concept - the video Lexus teased us with the LF-Gh Concept ahead of its debut at the New York Motor Show this month, and this week dropped a pile of LF-Gh photos and some outline information on us. And we were a bit dismissive. A bit dismissive because we were expecting/hoping for something more than a concept which points the way to the next generation GS, which is what we’ve actually got.