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Lambo personalisation

By Ben Pulman First Official Pictures 11 January 2008 15:35 Lamborghini will expand its Ad Personam personalization range at the Detroit Motor Show. The Italian supercar maker claims to have drawn on inspiration from the fashion world in order to create the latest interior and exterior colours. The Gallardo Spyder (centre) is painted in Marrone Apus, a colour Lambo describes as ‘halfway between brown and black’, but there is a golden reflection due to a special pigment in the paint.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Holden VF Commodore Calais V Concept

Holden has unveiled its new Calais V luxury sports concept, previewing the future design director of the carmaker's VF Commodore, which will be sold in the US as the Chevrolet SS. The halo car of GM's Australian arm is a clear evolution of the outgoing model, with an emphasis on greater percieved quality in order to appeal on a global scale. "You'll notice that the hood is more prominent, with a centre crease that emphasises performance potential and two raking spears sweeping in from the A-pillars," says Richard Ferlazzo Holden Chief Designer - Creative Design.