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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Honda cutting production in Swindon again – 500 jobs at risk

Honda is cutting another 500 jobs in Swindon It’s only a year since Honda announced 800 job cuts at Swindon (which eventually was 550) and now they’re about to cut a further 500 as weak demand – particularly in Europe – sees the Swindon plant producing just half the cars it could. The plan is to cut shifts from 3 to 2 a day, which will result in the loss of 340 permanent jobs and 160 temporary ones, and production will be centred on just one production line to increase efficiency and flexibility. The Swindon Plant – which builds the Civic, Civic Tourer, CR-V and Jazz (and the Civic Type-R from next year) – has been hard hit by the slump in European sales in the last five years and, despite still strong UK sales, production levels of 120,000 cars a year – just half of the Swindon capacity – are not enough to sustain the current staffing levels.

BMW M235i official photos leak

BMW M235i official photos leak The new BMW 2-Series has been leaking like a sieve this week, and we’ve already seen photos of the new BMW M235i from a dealer presentation. Now, ahead of an official reveal tomorrow, and ahead of a public debut at the Detroit Auto Show in January 2014, we get a leak of a set of official photos of the M235i. The M235i will be the range-topping BMW 2-Series at launch and, as you can see in the photos, gets some M goodness with bigger air intakes and alloys.