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BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

CES: Mercedes-Benz boss talks technology

Mercedes-Benz boss Dieter Zetsche characteristically seemed to enjoy his status as a car guy amid the computer nerds at the 2012 Consumer Electronics Show. “I just came from Detroit yesterday, where some people consider consumer electronics to be a mere accessory to the car, and now I am here at CES where some people think the car is a mere accessory to the consumer electronics,” he said in a keynote speech on Tuesday at the event. Zetsche introduced mbrace2, the second generation of the Mercedes-Benz mbrace (pronounced “embrace”) system.

Land Rover DC100 concept

Land Rover's new DC100 concept vehicle is due to make its debut at the 2011 Frankfurt motor show, with the manufacturer also confirming that a new Defender is anticipated for 2015. The DC100 concept will be building upon the existing characteristics of the car and it is hoped that the concept will act as a catalyst for debate concerning the future of Defender models. The design team is headed by Gerry McGovern, Land Rover's director of design, who says, "This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century." John Edwards, global brand director at Land Rover, explains that the manufacturer wants to engage with existing customers to finalise the details of the new vehicle as part of their plans to direct the future of the Defender.