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New Hyundai Sant Fe delivers up a ‘Storm’ for London Fashion Week

Hyundai has delivered a fleet of new Santa Fe’s to Storm Model Management to ferry models round the shows at London Fashion Week AW13. We often wonder how car makers decide which placements give them the best return for their investment. Is there a little man in a cupboard with an abacus working out ROI?

New Peugeot 301 introduces new Peugeot numbering

Peugeot 301 The new Peugeot 301 saloon is revealed ahead of a Paris 2012 debut, launching Peugeot’s new numbering for its models. It’s not a car we’ll be getting in the UK and Europe, but the new Peugeot 301 is important nonetheless as Peugeot expect it to be one of their biggest sellers. Coming in at 4440mm long – which is a bit bigger than a 308 but smaller than a 508 – the Peuegot 301 is a saloon car that’s being built in Spain and aimed at the car markets in Turkey, Eastern Europe, Russia, Ukraine, Greece, Middle East and Africa.

RCA Citroen/Exa Double Challenge project

Second year students at the Royal College of Art in London revealed a series of projects at their interim degree show last week. Developed in collaboration with French automaker Citroen and the Exa Corporation, a leading supplier of aerodynamic software, the Double Challenge project asked students to design an ultra-compact model that could establish a unique Citroën e-vehicle aesthetic for the future, all while adhering to certain aerodynamic criteria that would not only reduce energy consumption and ensure stability at speed, but also visually communicate efficiency through its design. The project, which kicked off in October last year, was closely followed by representatives from Citroen and Exa, who examined each of the projects and chose a winner, Heikki Juvonen, at the event last week.