Earls Plumbing 184004erl Assembly Lube on 2040-parts.com

Eterniti Motors: a new UK-built luxury SUV (2012)

A new British car company will launch at the 2011 Frankfurt motor show - Eterniti Motors - and its first car will be a luxury crossover. Incredibly, the new bespoke manufacturer will be based in London, where it says it will design and assemble its new top-end cars. The first model, which doesn't have a name yet, will be a crossover in the mould of the Lagonda SUV: a £150,000-200,000 luxury 4x4, based on the mechanicals of a mainstream crossover.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

503-hp Volkswagen GTI concept headed to Worthersee?

Volkswagen has issued a series of official design sketches hinting at the appearance of a radical open-top concept car to be unveiled at the Worthersee fan meet in Austria on May 29. Called the GTI Roadster, the new two-seater was originally conceived as a virtual three-dimensional image in a joint cooperation between Volkswagen and Sony for inclusion in the PlayStation “Gran Turismo” video game series. But with enthusiasm for the low-slung roadster running high among its design team, Volkswagen has decided to turn it into a full-size concept in homage to a long history of GTI models.