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Mercedes launches Attention Assist

By Ben Whitworth Motor Industry 13 August 2008 13:28 Mercedes-Benz researchers call it the ‘one-second nap’ – that instant when fatigue overcomes you at the wheel on a long trip and you wake up in hospital. To counter dozing off while driving, which Mercedes claims accounts for a quarter of all major motorway accidents, its engineers have developed an innovative driver support system called Attention Assist. As well as registering linear and lateral acceleration, indicator and pedal operation and vehicle speed, the system also monitors steering response - the most important indicator of fatigue according to Mercedes, is tired drivers have difficulty in keeping their vehicle precisely on track.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

Jaguar executive O'Driscoll to retire in March

Mike O'Driscoll, the managing director at Jaguar Cars, has announced his plan to retire at the end of March 2011. O'Driscoll, 54, moved to the United Kingdom to lead the company's brand after Ford announced its plan to sell Jaguar and Land Rover. While there, he managed the introduction of the XF, the XK, and the XJ.