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2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.

BMW Concept Active Tourer Outdoor arrives. It carries bicycles.

BMW Concept Active Tourer Outdoor (pictured) carries bicycles We’ve already had a preview of BMW’s ‘Green’ take on the new FWD 1-Series with the Concept Active Tourer ahead of the Paris Motor Show last year, and now we get the ‘butch’ take on the same theme – the BMW Concept Active Tourer Outdoor. But unlike most car makers, who make their pseudo off-road saloons ready for the great outdoors with raised ride height and bolt-on plastic cladding, all BMW seem to have done is fit the Tourer Outdoor with a bicycle carrying system. But unlike most bicycle carrying systems that bolt the bikes to the back of the car, BMW’s system puts the bikes under cover in the back on built in, retractable carriers.

Sergio Pininfarina exhibition to open in Maranello

The late Sergio Pininfarina will be honored in a three-month special exhibition at the Ferrari museum in Maranello, Italy, from 26 October. The ‘Grandi Ferrari di Sergio Pininfarina' – Sergio Pininfarina's great Ferraris – exhibition will feature his classic designs and current Pininfarina evolutions in three halls: Concept Cars, Motorsports and Grand Touring Cars. The Concept Hall will be filled with famous designs such as the Modulo, the P6 and the four-door Pinin concept.